Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines

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Make it easy for people to find and connect with your social profiles by including links to those profiles everywhere—on your site, in your emails, and in all your marketing and promotional material. In a similar vein, include social share icons for all your individual blog posts, making it easy for people to share it with the click of a button. Here at SEO. The biggest advantage social media gives you is a bigger platform to distribute your blog posts, which aids in visibility and increases your chances of earning authority-giving inbound links.

Whenever you publish a new blog, make sure you promote it on every social platform you have. You can even go above and beyond social media and leverage social bookmarking sites like Reddit or StumbleUpon. For a full walkthrough on how to promote your content, as well as a nifty checklist you can print out and use each time, see Content Unleashed: The Ultimate Guide to Promoting Your Published Content.

It may seem like a breach of etiquette to ask your users to share your content, but as long as you do it sparingly , it can be a positive tool to increase the reach of your material. Save these requests for only the best content you produce, and help it reach bigger circles of followers faster and more reliably. Social media influencers are people, preferably in your industry, who already have large followings and a reputation to match.

Here's what you'll find in this SEO guide

They have the potential to reach thousands of people with a single mention, so you can use this to your advantage to get more eyes on your content or more followers. Engage with influencers by asking them questions, replying to them in discussion, or sharing their material. Getting their attention could earn you a massive boost in visibility, along with inbound links and shares. Rather than asking influencers for favors or relying on their independent actions, consider collaborating with influencers on a shared piece of content.

For example, you could conduct an interview or swap research to make a mutually beneficial piece. One of the best ways to build your following is also the simplest—simply reach out to new people who might be interested in your brand. Find companies similar to yours and access their list of followers, then follow those people to get their attention.

Many of them will follow you back. You can both attract new followers and retain the ones you already have by increasing your engagement. It also extends to finding conversations relevant to your industry and partaking in them to show off your expertise. The majority of this guide has focused on Google as the main consideration in SEO, which is a good thing— Google still dominates the web with two-thirds of all search traffic —but there are other search engines to optimize for. For example, YouTube has its own ranking system. This is especially important because how you optimize your YouTube videos will affect how and whether they show up in straightforward Google searches.

Post new videos on an occasional basis and optimize all of them for both modes of search. Work with the owner of each participating personal brand within your company and have them build individual social followings of their own. Ultimately, this will serve to make your blog content more personably syndicated and therefore, more trustworthy , and also has the potential to multiply your overall social media audience a few times over.

Earlier in this article, I covered the importance of including keywords and keyword phrases in the body of your on-site content. This is a necessary tactic if you want to earn higher rankings. Read your content aloud; if it sounds weird, revise it. However, if you do, remove them as soon as you find them. Otherwise, Google could start to associate your website with these black hat practitioners. Google started displaying warning messages to users that my site had been hacked, and its search traffic completely dropped down to zero.

It was only then that I realized the site had been hacked.

SEO basics for entrepreneurs: Easy tips for optimizing your website

It was an expensive and time-consuming hassle to clean it all up, so instead of letting it happen to you, prevent the problem by securing your site. The more open you are, the better, and that rule applies to redirects as well. As a scheme, this could serve to help you get more traffic to a sales page by poaching traffic from other, more organically valuable pages. Doing this, of course, is a violation of user trust, and is considered deceitful. However, the types of ads and placement of those ads can have a massive impact on your overall user experience.

For example, advertising products your customers might actually be interested in the footer and sidebars of your website, away from your main content is ideal.

2: Produce relevant, impactful content

Just like with keywords, this is actually a good strategy that only becomes burdensome when you abuse it. That being said, if you choose the wrong SEO agency, or deliberately manipulate your rankings, or are the victim of rare, random chance, you might eventually encounter a penalty that sends your rankings plummeting. In this scenario, you can contact Google to file a reconsideration request and work your way to restoring your rankings to normal. Believe it or not, this list is still not comprehensive. For organizational purposes, these are split into categories: Domain optimization. These are strategies for how to choose, host, and maintain your domain.

Global on-site optimization.


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These are on-site tactics that apply to your entire site, either improving your authority and trustworthiness or ensuring your visibility to search crawlers. Page-level on-site optimization. These are page-specific on-site updates, again either improving your authority and trustworthiness or ensuring your visibility to search crawlers. Link building. These are strategies to build and earn backlinks, which are crucial for increasing your domain authority. Social media. Correctional strategies. These are tactics to fix issues or course-correct a slipping strategy.

SEO Made Simple: A Step-by-Step Guide for

Domain Optimization 1. Optimize your domain with target keywords. Shorten your domain length. Keep subdomains clear and optimized. Image Source: WhoIs 5. Choose the right hosting provider. Migrate carefully. Global On-site Optimization 8. Clean up your code. Optimize your robots.

Search Engine Optimization crash course

Note and correct server errors immediately. Keep your URLs static. Organize your URLs logically with a breadcrumbs trail. Shorten your URLs. Create an HTML sitemap. Create and upload an XML sitemap.

Search Engine Optimization (SEO) Starter Guide

Keep your sitemaps updated. Ensure your content loads correctly on all devices and browsers.


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Optimize for mobile devices. Improve your navigation. Feed search engines more information with structured markup. Use internal links with descriptive anchor text.


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Link out to high-authority external sources. Keep your images formatted properly. Title your images appropriately, with proper alt tags. Image Source: Yoast Maximize your page loading speed.

Secure your site with SSL encryption. Hunt down and eliminate duplicate content. Categorize and organize your content. Offer ample contact information.